How to Grow Your Drinks Sales With a Variety of Iced Drinks

On a hot, humid day, a refreshing strawberry daiquiri or iced mocha cappuccino could entice customers through your door. But if the restaurant next door has a visual window display of iced drinks with condensation dripping glasses, you can guess which door they'll choose.  Using ice in your window advertising has a strong marketing pull, yet many bars and restaurants neglect to take advantage of the irresistible power of visuals. Instead, they order standard ice and serve up lackluster drinks.